SOONISH
PROJECT RESPONSIBILITIES:
Creative Direction
Brand Identity
Packaging Design & Print Production
Photography
Marketing Materials
Copywriting
Digital Design
โNatural Beerโ
The world's first Natural Beer. Made with just four ingredients, Soonish offered a fresh take on beer and an opportunity to build a brand as unconventional as the product itself. Itโs naturally gluten-free, 110 calories, and comes in at 4.2% ABV. I developed a distinctive visual identity and playful brand language that extended across packaging, digital, photography, and marketing, creating a cohesive world around an entirely new kind of brew. Itโs light, bright, and makes you feel alright.
