Ghost Grocery

GHOST GROCERY

PROJECT RESPONSIBILITIES:
Creative Direction
Store Identity
Packaging Design & Print Production
Environmental Design
Marketing Materials
Copywriting

“Ghost Grocery” is Lonely Ghost’s brick-and-mortar store in Provo, Utah, designed as an immersive world-building experience inspired by 1960s grocery stores. I led the store’s branding, designed environmental signage throughout the space, and created custom packaging for more than 10 fictional products displayed on the shelves, bringing the concept to life through a cohesive, nostalgic visual identity.

Check out the Forbes article for more details on the project.
Store photos by Weston Colton.