Lake Shore Resort

LAKE SHORE RESORT

PROJECT RESPONSIBILITIES:
Creative Direction
Apparel Design
Hotel Collateral & Printed Materials
Photography

“Peace & Quiet on Picturesque Lake Michigan”

Lake Shore Resort is a quaint 30-room motel tucked away in Saugatuck, Michigan. For this collection of merchandise and hotel goods, we leaned into the charm of the classic “lake town souvenir shop.” The visual language draws from the resort’s history, with copy pulled directly from its original 1940s brochures, paired with a kitschy palette, vintage typography, and the kind of nostalgic graphics you might find tucked away in a lakeside gift shop. The collection spans apparel and hotel collateral, including paper goods, matches, and koozies all designed to feel like souvenirs collected from another time and place.

The goal was simple: to transport you to a lakeside oasis, where the sun is beaming down on your face, the water is just a few steps away, and there’s a cold glass of wine in your hand. Michigan summers are a wonderland unlike any other.