GOLDEN STATE CIDER
PROJECT RESPONSIBILITIES:
Brand Identity
Art Direction
Packaging Design & Print Production
Photography
Marketing Materials
Copywriting
Digital Design
California to the core
In 2014, I helped establish the original visual identity for Golden State Cider, a Northern California craft cider brand with a distinctly West Coast point of view.
From packaging and brand identity to illustration, apparel, and supporting collateral, I helped build a cohesive visual world designed to feel unmistakably Californian. At the heart of it was Shamus, an illustrated otter who became a recognizable part of the brand's personality.
Since its launch, Golden State Cider has grown into a widely distributed, established name in the category. While the brand has evolved over the years, much of the original visual foundation continues to inform its identity today.
