Million Dollar Cowgirl
Project Identity, and apparel design for “Million Dollar Cowgirl”. Halfdays took over the iconic Million Dollar Cowboy Bar in Jackson Hole, Wyoming, for a girls’ night celebrating western spirit, female camaraderie, and mountain-town culture.
For the first time in its history, M.D.C.B. allowed its iconic logo to be reimagined for an exclusive apparel collection. The result was Million Dollar Cowgirl. A collaboration blending the bar’s unmistakable western aesthetics with Halfdays’ contemporary and elevated point of view. A fresh take on a Wyoming icon, designed for the women making the West their own.
This project is c/o the New Archive Media Team (Chris Cox and myself).
Campaign imagery by Sophi Chan Andreassand
