Ben Biondo
Designer, etc.

Porro Vita

Porro Vita is a "California Juice Joint" located in Newport Beach. The boys at the shop wanted an updated look across the board. From their logo to menu and apparel, it was out with the old and in with the new. The brand had to feel local, fresh, clean and have a the essence of being at the beach (their shop is two blocks from the ocean). This project ended up being very illustration-forward, which I really enjoyed. 
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Branding, Creative Direction, Illustration, Photography, Copywriting

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